Thursday, February 15, 2018

Hong Kong Tourism Board to reveal different crusades in India to recapture ground.

Hong Kong Tourism Board to reveal different crusades in India to recapture ground.

In order to regain the traction that Hong Kong as a destination lost marginally after the introduction of pre-arrival registration regime introduced from Jan 2017, Hong Kong touristry Board (HKTB), the national agency for the promotion of touristry, are launching multiple campaigns all year round in 2018 within the India market. These can include some huge campaigns as well as some smaller ones to “keep the interest going and sustain” towards city within the market. This was informed by Puneet Kumar, Senior Manager – Market Development – India, HKTB.

While conceding there has been some dip in dawn numbers from India last year, Kumar said that they have been practised to regain sports ground towards the last quarter of 2017 after activating the coaching and education of the trade through webinars and new platforms.

He said that a number of these campaigns are going to be rolled out in partnerships taking into account leading tour operators and online travel firms for summer, although some others are launched to focus on value-conscious young and mid-career travellers for the low-season months.

He said that India is considered as a significant source market by Hong Kong touristry Board, and thus city touristry Board has the strategy in place which is giant to focus on primarily four key segments. they're family travellers, young career professionals, fly cruise section and conferences and incentives. excluding the popular seasons for family travellers i.e. winters and summers, Kumar said that the tourism board is directing its efforts to stimulate young mid-career travellers throughout the low season by giving handsome packages by filled with zipping considering airlines. He said that the touristry board will also try and compute packages to focus on the fly-cruise section by operating with both airlines and cruise firms like Dream Cruises and Royal Caribbean which have sailings from Hong Kong.
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